- Webinar:
Warming the ‘Cold’ Call: Strategies for Major Gift Prospect Identification and Qualification
- Thursday, February 4 — 1 to 2:30 p.m.
Northwestern Michigan College, University Center, Room 216
John Greenhoe, CFRE, Major Gifts Officer, Western Michigan University
Fee: $10
- Many charities are, for the first time, making the transition to major gift fundraising. While they are to be applauded in their pursuit of long-term sustainability and strategic growth, the reality is that many organizations have far more “suspects” than truly qualified prospects. Identification calls are needed. This session examines the process of opening the door for the first time. Using proven methods, participants will learn basic but effective methods for qualifying prospects for the purpose of major gift cultivation, solicitation and stewardship. Entry to advanced-level practitioner.
Directions to the University Center:
Coming
from the east on M 72:Turn left at the Acme Stoplight
onto US 31. At the 7th light, just past the NMC main campus, turn left
onto Garfield Avenue. At the 6th light turn right onto South Airport Road.
At the 2nd light turn right onto Cass Road. The NMC University Center
sign is on the right, about 1/2 mile from the light.
Coming
from the south on M-37/US 31: Head north on M-37/US 31
into Traverse City to the large intersection at South Airport Road (near
the Grand Traverse Mall). Turn right onto South Airport Road. At the 3rd
light turn left onto Cass Road. The NMC University Center sign is on
the right, about 1/2 mile from the light.
Coming
from the north on Grandview Parkway: Turn left on Cass
Street. Continue on Cass through 4 lights and around large curve. The
University Center sign is on the left.
