Thursday, October 2, 2008 – 1:00 p.m. to 2:30 p.m.
Northwest Michigan College - University Center Campus | Room 216
Workshop Fee:$15.00

“Marketing Planned Giving - Maybe We Have It All Wrong?”

A familiar complaint of gift planners is that prospects don’t readily identify themselves. Perhaps its time we look at why the traditional marketing model doesn’t work for everyone? This session will focus on these questions with actual results from very different planned giving marketing models including results from different types of organizations. Maybe we do have it all wrong! Presented by Ken Ramsay, president and chief executive officer of Legacy Leaders, one of the most experienced planned giving professionals in North America.

About the presenter: Ken Ramsay, President and CEO of Legacy Leaders

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